How to Increase Sales by Attracting More of Your Best, Most Profitable Customers

You can increase sales by knowing how to attract the customers you want the most. This workshop

will show you:

- How to find your best customers who pay, stay, and refer others like themselves (and stop

serving the customers who want everything but expect to pay nothing)

- A case study of American Express and how they have fewer customers than Visa/Mastercard,

but their customers are worth 20X more

- How to structure your business in a way where you attract your best customers and repel the

folks you really don’t want to work with

- How to stand out from the competition by creating an offer so good that customers would feel

silly saying no to it.